During the first week of our Corporate Espionage’s Gamefound campaign, one of our Far Away superfans messaged us something to the effect of “I follow you guys closely and barely knew this campaign was coming.” It’s fair feedback that the message didn’t permeate the community the way we hoped. While it’s not surprising our messaging didn’t reverberate across the internet, it is surprising (to us) how poorly our advertising efforts did. Granted, we funded. That’s the goal and we’re incredibly grateful to everyone who participated in any capacity. But in the interest of transparency and helping other crowdfunders, I want to document what we did, what we avoided, and how it differed from past campaigns.